Albert Biermann of BMW says M Targets “Own” Car

Albert Biermann of BMW says the high-performance M division would like to develop its own car.

Biermann says the job of the division is to “sell emotion and fun,” whatever the engine.

MUNICH, Germany — Albert Biermann, head of product development told Inside Line that BMW’s M performance division would like to develop its own car. “From an engineering perspective we have the skills and we’d love to do it,” he said. “We’ve discussed it several times but we’ve never been able to make the business case. Everything we do has to make money.”

The engineer claimed that M was also ready to adapt to the development of alternative powertrains. “Our job is to sell emotion and fun, using the technology that’s socially acceptable at the time. Whether that’s a combustion engine or an electric motor, we don’t care.”

The new M5 swaps a V10 for a twin-turbo V8 and Biermann expects this trend to continue. “It’s about employing the right technology at the right time and we’re on a steep learning curve with turbos. We’re getting damn close to matching the response of a naturally aspirated engine but with much lower fuel consumption.”

While engine efficiency will improve, Biermann signaled the end of the horsepower race. “We cannot just keep adding power,” he said. “M is not selling horsepower; that’s not what we’re about.”

He also refused to rule out developing a diesel M car. “We’d never say never if the technology becomes available, but right now we don’t have the diesel technology to match the responsiveness of the new M5.”

For more information on BMW M, contact:

Munich Automobiles Singapore
30 Teban Gardens Crescent Singapore 608927
Showroom: 6899 6996 Service center: 6566 7666
http://www.munichauto.com.sg