This BMW M4 GTS was Marked Insanely High at a Dealership

We’re already used to the premium prices for the limited-run cars that manufacture in small quantities. It’s the basic law of market that they should be priced more than the regular models. However, is it cool when a dealership randomly decides to charge additional $100,000 for an already pricey BMW M4 GTS? We don’t think so.

Autoweek reported about this unnamed dealership that listed an “Market Adjustment” fee of 100 grands on top of the base price of $134,200. And if that’s not enough, the car also features new carbon fiber wheels worth $18,000. That’s $236,000 total, if you don’t feel like counting! Just a cost of the listed markup could get you a BMW X5, a BMW 7 Series, or Porsche 911 Carrera, at your choice.

Do they really think someone would fall for this? What do you think?