In celebration of the legendary artist Roy Lichtenstein’s centennial, PUMA and BMW M Motorsport have joined forces to weave together automotive design, art, and fashion. The collaborative capsule collection pays homage to Lichtenstein’s renowned BMW Art Car, a masterpiece that debuted in 1977 as the third installment in the series. This unique collaboration bridges Lichtenstein’s timeless artistic vision and PUMA’s contemporary fashion sensibilities.
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Roy Lichtenstein’s BMW 320i Turbo Art Car, adorned with his distinctive “Ben-Day dots” artwork, significantly impacted the Le Mans race in 1977, securing 9th place and first in its class. This visually striking design created a dynamic illusion, symbolizing the sun’s movement throughout the race. Now, PUMA and BMW M Motorsport are reviving the essence of this iconic Art Car through a limited-edition capsule collection that reflects Lichtenstein’s artistic prowess and the dynamic styles of both brands.
The carefully curated ensemble includes a jacket, pants, tee, cap, and PUMA Suedes, all inspired by the captivating design elements of Lichtenstein’s BMW 320i Turbo Art Car. The visual language of “Ben Day dots” and a vibrant color palette combine to create a striking aesthetic. This Art Car Collection, positioned as a collector’s item, is currently available in selected PUMA stores and online at puma.com, offering art and fashion enthusiasts the opportunity to own a piece of automotive and artistic history.
“Reviving Art and Speed: PUMA and BMW’s Tribute to Roy Lichtenstein” invites enthusiasts to explore the intersection of art and speed, showcasing how two iconic brands have come together to reimagine a legendary piece of automotive history.