First Commercial: BMW Concept i4

The recently unveiled BMW Concept i4 is now featured in its first commercial ever. When the BMW i4 Concept becomes a reality, it has the chance to be the most important car for the brand since the i3. In fact, it has the chance to be the most important car since the M1. That car created the M Division back in the ’70s but the i4 has the chance to be the brand’s first true electric performance car.