Hammer & Coop – Mini Films

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who is Hammer & Coop?

BMW has been cooking up a series of clips for the new Mini just like how they
did for BMW Films previously.

Already seen in cinemas and outdoor ads questioning "Who are Hammer &
Coop?", there are two clips already available on their website, and will
be released once each week. The clips, are about Hammer and his car, a Mini
Cooper (Coop), that showcases the 2007 Mini which has been redesigned since
it’s initial launch in 2002.

Todd Phillips and star Bryan Callen, the directors of the show are also known
for their role in "Starsky & Hutch" and are shot with a low budget
"70s" feel, much like the shows like "Mannix".

More information
here.