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BMW Documentary 3rd Installement: Reinventing Mobility - BMW.SG | BMW Singapore Owners Community

BMW Documentary 3rd Installement: Reinventing Mobility

leica.chang February 16, 2011 BMW News, BMW Technology, Videos Leave a comment 207 Views

[youtube]http://www.youtube.com/watch?v=87s7na-8WfA&feature=player_embedded#at=235[/youtube]

This third installment from BMW Documentaries entitled “Reinventing Mobility,” launches online today and explores the conflicts between the automobile as a “Rad Ride” and the automobile as efficient transportation. In this installment, the series sets out to identify the complexities and tensions of the future of mobility as rooted in popular theories of today. In particular, the film looks at the massive behavior changes needed to reinvent mobility into simpler and more efficient forms, and what we all may have to give up to achieve it. The message of the film is simple: the future of mobility is clearly complex.

“Reinventing Mobility” features Astronaut Buzz Aldrin; Futurist and conceptual designer for Blade Runner, Aliens and Tron, Syd Mead; Google VP Marissa Mayer; ZipCar founder Robin Chase; Treehugger.com founder Graham Hill; Ridelust.com editor-in-chief Mike Musto; Reinventing the Automobile co-author Lawrence Burns; BMW DesignWorks USA President Laurenz Shaffer; MIT Sloan Director of Automotive Professor Wai Chang; and Human Business Works President & CEO Chris Brogan and others.

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