BMW News

BMW has taken a bold step into the future of electric driving with its experimental test vehicle. This unique prototype isn’t heading to the production line but serves as a vital platform for refining the next generation of performance systems, affectionately known as the Heart of Joy. Developed to test …

BMW’s latest compact electric models are reshaping what luxury and performance mean in an EV. With the new BMW iX1 and iX2, the brand brings its renowned driving dynamics and high-end design to a more accessible segment. These vehicles combine the pedigree of BMW’s performance heritage with the innovations needed …

G-Power is giving the iconic BMW M8 one last exhilarating send-off. As the BMW M8 nears the end of its production run, G-Power has transformed the classic coupe into a ferocious machine, ramping up its performance to near supercar levels. Photo from Motor1 The heart of this transformation lies in …

BMW is pushing the boundaries of electric performance with its iconic BMW M3, which is set to feature an innovative synthetic driving experience. By integrating advanced sound and vibration cues, the M3 aims to offer drivers the visceral feedback traditionally associated with high-performance combustion engines. Photo from Drive AU The …

After extensive renovations, BMW Welt welcomes guests with a refreshed space and digital enhancements. The new era of BMW Welt promises an immersive brand experience, highlighted by an innovative app that transforms every visit into an interactive adventure. Photo from BMWGroup PressClub Global The BMW Welt app is set to …