At CES 2025 in Las Vegas, the BMW Group unveiled the BMW Panoramic iDrive, a groundbreaking system redefining vehicle operation through technical precision and innovation. Set to debut in the Neue Klasse models, this system integrates advanced display technologies and the latest BMW Operating System X to enhance both usability …
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For the first time since 2011, BMW has claimed the top spot in Australia’s sports car market, with the BMW 2 Series coupé emerging as the best-seller in 2024. This victory ends a long-standing reign by rivals like the Subaru BRZ and Ford Mustang, though industry experts suggest it may …
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The BMW Group Plant in Araquari, nestled in the vibrant state of Santa Catarina, Brazil, stands as a beacon of automotive excellence. This state-of-the-art facility has seamlessly integrated cutting-edge technology and sustainable practices for a decade, setting new benchmarks for modern car manufacturing. The plant’s journey began in 2014, and …
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The 2025 MINI Cooper SE represents a significant step forward with its dedicated electric architecture, co-developed with Great Wall Motors. Departing from the petrol-powered models built on BMW’s UKL1 platform, the SE introduces an EV chassis designed for optimal efficiency and dynamic performance. This new foundation enhances the driving experience …
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In a world of constant change, stability and innovation are crucial. BMW Group has once again proven its mettle, securing its position as a preferred employer globally. Renowned for its resilience and adaptability, the company has demonstrated that targeted planning, strong leadership, and a commitment to employee growth create a …
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