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The BMW iX3 takes the spotlight at IAA Mobility 2025 in Munich, marking its world premiere as the first Neue Klasse model and signalling a major step in the brand’s electric roadmap. Across the city’s Open Space and the Summit halls, BMW turns the event into a live laboratory, positioning …
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MINI John Cooper Works takes centre stage in Munich as the brand rolls out two bespoke showcars for their world debut at IAA Mobility 2025. Honouring a motorsport lineage that stretches from rally routes to modern endurance racing, the pair is presented in a reimagined MINI Pavilion where stance, aero …
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BMW Group has selected Dentsu to steer a fresh media strategy for BMW, MINI and BMW Motorrad, shifting into top gear across Europe from 1 January 2026 and rolling out worldwide soon after. The agency’s appointment signals Munich’s intent to unify its communications under one roof while sharpening relevance for …
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BMW Group is closing the loop on additive manufacturing waste by converting spent printing powder and discarded plastic parts into fresh filament and granulate, ready to be reshaped into production aids across its global plants. At the heart of the scheme is the Additive Manufacturing Campus in Oberschleißheim, where waste …
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BMW Group has shifted up another gear, posting 621,271 deliveries between April and June – a fractional lift on last year, yet enough to carry momentum into the second half of 2025. The result pushes first-half volume to 1,207,388 vehicles, with electrified models doing much of the heavy lifting. A …
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