BMW Study Suggests Fleet EV Demand Is Strong If Range Delivers

BMW’s research points to a clear message from company-car drivers: interest in electric motoring is there, but expectations have moved on. In a survey of 655 lease drivers, 60% said they’d choose an EV for their next company car, yet they want a battery that can cover a proper distance between plug-ins. For 2026, anything below 400 km (250 miles) per charge is viewed as a step sideways rather than a step forward.

Photo from AutoBlog

Range has effectively become the entry ticket. Nearly all respondents set 400 km as their minimum, and a sizeable chunk wanted more than 500 km (310 miles). For business users, that’s not about chasing big numbers for bragging rights—it’s about getting through long motorway days, client visits and last-minute detours without having to plan the route around charging stops.

The study also suggests that eco credentials aren’t doing the heavy lifting in these decisions. Drivers are prioritising the fundamentals: lease cost, comfort, cabin space that works for family life, and charging convenience that fits a normal routine. In short, they want an EV that feels like a dependable workhorse, not a project that demands compromises.

Photo from AutoBlog

Where the data turns more upbeat is loyalty. Around 70% of those who said their next company car would be electric already drive an EV today, implying that once the charging rhythm becomes familiar, confidence rises quickly. The takeaway isn’t that fleet drivers are cooling on EVs—it’s that they’re ready to sign on the dotted line when the range and day-to-day usability match how they actually drive.

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