Sesame Street Does The BMW 1 Series

The all-new BMW 1 Series is driven by the Cookie Monster from Sesame Street. A modern and creative commercial, hoping to send the message that there is a BMW 1 Series for all customer groups.

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The Heart of Joy: Redefining the 3 Series with Mike Reichelt, Head of Neue Klasse BMW.

The 3 Series has always been the barometer for BMW’s health. To reinvent it as …

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