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On Earth Day, April 22, MINI debuted their new 2023 Cooper SE advertising campaign, which depicted a polar bear inside the MINI’s electric hatchback. Later, it made the bear an Internet hit, prompting to name the bear. The Inuit word for “polar bear,” “Nanuq” appears in the name of this animal.
Adrian van Hooydonk, Vice President of Design of BMW Group, presents the i7’s aesthetic. In 2023, Cooper SE buyers will be able to choose between the standard Black exterior and a new Nanuq White exterior at no extra cost. It celebrates MINI’s collaboration with Polar Bears International, a foundation that protects polar bears. PBI gives polar bear bobbleheads and personalized notes for November donations of $40 or more. Preordering the EV this month will also get one to ease the wait until the electric hatch comes.
The piano black exterior trim, live traffic updates, and universal garage door opener all come standard on the top trim. Nanuq White can be jazzed up with a red or blue Multitone roof, or by spray-painting the mirror caps. Cooper SE models have 16- or 17-inch alloy wheels, a panoramic moonroof, heated front seats, and a year of SiriusXM satellite radio.
MINI will sell more EVs because the Oxford-based automaker will stop selling combustion engine cars by 2030. The future Countryman and Aceman idea will be electric.
