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News of the separation of BMW and it’s global marketing agency GSD&M Idea City has been released last week. This time, BMW issues an official statement about this parting:
BMW and GSD&M Idea City will end their relationship after the current contract expires. We thank GSD&M for their contributions over the last five years. They have been great partners.
However, we have a number of agency partners, both in the US and globally, that provide high quality work. We look forward to continuing to work with this team of great agencies now and in the future on a wide range of dynamic new products, technologies and initiatives.
BMW and GSD&M Idea City part ways after 5 years in December 31, 2010. The separation is somewhat related to the death of BMW’s VP-marketing of North America, Jack Pitney; who is known to be a longtime advocate for the marketing agency.
However, the Joy campaign will still continue worldwide. But a new marketing layer that reaches out to a younger demographic is expected to surface after this $140 million contract ends.
