BMW M Snow Masters Winter Driving in Luxury

BMW has curated an exceptional event set against the breathtaking snowy landscapes of Sölden. It features high-performance vehicles like the i5 M60 and iX M60. 

Enthusiasts can choose the BMW M Snow program for €1,090, offering winter courses, advanced maneuvers, and a stay in a five-star hotel – all with insurance included. Bookings for both BMW M Snow options are open until February 2024.

For a premium experience, opt for the BMW M Ice Arjeplog event, starting at €4,290. You can now drive an M2 or M4 xDrive with tire studs, learning advanced winter driving techniques and enjoying drift slalom courses. 

The program includes a thrilling ride in the M4 Ice Racer and is available for four or five nights. Elevate your winter driving skills with BMW’s luxury and performance.

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