BMW Group gets sixth consecutive all-time sales high

The BMW Group gets its best ever sales in 2016, for the sixth consecutive year. Maintaining its position as the world’s leading premium car company. A total of 2,367,603 BMW Group vehicles were sold globally 2016 (up by 5.3% compared to previous year).

“As our model line-up has expanded, so have our sales, making 2016 our most successful year ever,” commented Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW, speaking at the North America International Motor Show in Detroit. “Despite headwinds in some markets, our policy of balanced global sales has paid off, as we increased our worldwide sales month by month,” he continued. “The sales development of our electrified vehicles has been particularly positive, with more than 62,000 delivered in 2016. I am confident we can continue this momentum and build on our course of profitable, sustainable growth into 2017,” he added.

A total of 644,992 BMW X models was delivered in 2016 (up by 22.3% compared to 2015). Best sellers also include the BMW 2 Series (196,183 / +24.8%) and the brand’s flagship BMW 7 Series, which saw sales increase by 69.2% to total 61,514. The new BMW 5 Series, which will be launched in February, is expected to contribute significantly to sales growth in 2017.

Full-year sales of BMW electrified vehicles topped 62,000 in 2016. The BMW Group now offers a total of seven electrified vehicles, the broadest range of any manufacturer. “The addition of new models has clearly driven our sales of these innovative vehicles and we were delighted to see the 100,000th electrified BMW hit the road in November 2016,” commented Dr Ian Robertson.

MINI recorded its best-ever sales results with a total of 360,233 vehicles delivered to customers, an increase of 6.4%. “These record results show that MINI is on the right track, with our new Cabrio and Clubman models being the strongest growth drivers,” said Peter Schwarzenbauer, BMW AG Board of Management member responsible for MINI, BMW Motorrad and Rolls-Royce.

Rolls-Royce Motor Cars announced the second highest annual sales in the marque’s 113-year history, against a backdrop of challenging market conditions, delivering 4,011 units (+6.0%) to customers globally during 2016.

Annual sales of BMW and MINI in Europe topped the one million mark for the first time ever, with a total of 1,091,192 vehicles delivered to customers in 2016, an increase of 9.2%. Sales of BMW and MINI vehicles in Asia also experienced strong growth in 2016 with a total of 745,784 vehicles delivered, up 9.0% compared with 2015.

2016 was also a record year for BMW Motorrad. Full-year sales were up 5.9% with a total of 145,032 motorcycles and maxi-scooters delivered to customers. BMW Motorrad will further grow its range as part of its new strategy, with a target of 200,000 sales in 2020.

The company wants to secure a consecutive all-time sales high for 2017 and the numbers are already looking good.