Video – BMW World Class Manufacturing

BMW Manufacturing Vice President of Assembly Rich Morris explains how BMW provides world class manufacturing. He says their manufacturing is flexible, demand driven, and built with the customer in mind. This is the theme of their Spartanburg plant with BMW’s build-to-order system.

[youtube]http://www.youtube.com/watch?v=maNVCYY-0Pk&feature=player_embedded[/youtube]

Check Also

The Heart of Joy: Redefining the 3 Series with Mike Reichelt, Head of Neue Klasse BMW.

The 3 Series has always been the barometer for BMW’s health. To reinvent it as …

Leave a Reply