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[Video] Former BMW Group Designer talks about the Borgward Isabella Concept - BMW.SG | BMW Singapore Owners Community

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[Video] Former BMW Group Designer talks about the Borgward Isabella Concept

leica.chang September 29, 2017 Videos Leave a comment 179 Views

As the future of mobility steers towards electrification and autonomy, the future of automotive design also becomes interesting. In a world where cars will be completely different from how they are used today, will they still be beautiful, or will function matter more than form? A good way to know is to talk to designers who are actually designing for this vision of the future. Former MINI designers and BMW exterior designer, Anders Warming, is now the Chief Design Officer for Borgward and talks about the design of their new electric car concept, the Isabella. Will this be the news design of the future? Let’s find out on this video: