The BMW M5 takes centre stage as the figurehead for a banner year of eight-cylinder sales, proof that Munich’s muscle still has pull even as the Neue Klasse electric wave builds. BMW’s R&D chief has made it clear the brand is meeting customers where they are: the company grew premium …
Read More »BMW x SipaBoards Brings Electric Drive To SUP Adventures
The BMW x SipaBoards e-SUP brings the brand’s electric know-how onto the water, pairing an integrated motor with a sleek, self-inflating board so you glide like an EV and set off in minutes. Press a button and the unit inflates the board before your paddle even touches the surface; once …
Read More »BMW Completes Key Stage In New Battery Plant Project
BMW has reached another major step in its mission to advance electric mobility, completing the Energy Centre at its new high-voltage battery assembly site in Irlbach and Straßkirchen, Lower Bavaria. This new facility acts as the core of the complex, supplying vital resources such as electricity, cooling, and compressed air …
Read More »BMW iX3 Debuts Panoramic iDrive with Haptic Steering
The familiar iDrive knob that once defined BMW’s cabin technology is gone. In its place, the new BMW iX3 introduces Panoramic iDrive, a pillar-to-pillar display and haptic steering controls that represent a complete rethink of how drivers interact with their cars. Photo from TheDrive The system uses a 43-inch projected …
Read More »Qualcomm Brings BMW Neue Klasse Superbrain to More Cars
The debut of the 2027 BMW iX3 introduces more than just a fresh generation of electric driving – it also marks the arrival of a powerful new brain for automated mobility. At its core is Snapdragon Ride Pilot, co-developed by BMW and Qualcomm, and now set to be offered to …
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