In 2023, BMW Group Canada witnessed a remarkable 12.1% surge in deliveries, totaling 35,436 units, including MINIs. The core BMW brand saw an impressive 11.3% sales increase to 31,021 units, driven by the X1 and 7 Series, with deliveries tripling compared to the previous year. Notably, the fully electric i7 …
Read More »BMW’s 200K Sales Milestone in Brazil
In 1995, BMW entered Brazil, later manufacturing locally at Araquari since 2014. This month, they celebrate a milestone: 200,000 cars sold in 28 years. The 3 Series has been a key player, driving 40% of sales and leading Brazil’s luxury car market in both 2022 and H1 2023. The Araquari …
Read More »2023 BMW X1 and 330e Sedan LCI Make Argentine Debut
BMW consistently goes the extra mile for new model debuts. The third-generation X1 is a perfect example. The company’s local division showcased several variants of the base X model at a special event. This event took place at the Amalia Lacroze de Fortabat Art Collection museum in Buenos Aires. It …
Read More »BMW X1 M35i: A Closer Look at Performance, Personalization
BMW’s revolutionary X1 M35i M Performance model offers customization options worth over $10,000 on its $49,900 MSRP base. Notably, the Frozen Pure Grey Metallic paint costs $2,350, adding exclusivity. The X1 M35i’s default 19-inch wheels can be upgraded with three 20-inch sets, each at $600, paired with performance tires. Interior …
Read More »Unveiling the Power of Artificial Intelligence in BMW’s “Home of the X”
BMW’s production facility in Spartanburg, known as the “home of the X” models, has taken a significant leap into the future by integrating AI. The plant produces X3 through X7 SUVs and the flagship plug-in hybrid XM model, utilizing AI to streamline operations and enhance quality. CNBC recently sat down …
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