BMW M4

The Life Cycle Impulse launch in late January saw European BMW branches update their M4 LCI configurations. However, Americans needed several weeks to finalize their ideal G82 configurations. The 2025 BMW M4 Coupe is completely customizable on the US website—a welcome update, albeit delayed. The M4 Coupe comes in three …

BMW has made a clear commitment to boosting its online car sales. The brand’s South Korean operations perfectly demonstrate the booming popularity of digital sales platforms. Each month brings the launch of exclusive, online-only special edition models. February will see the introduction of four such limited-edition vehicles. BMW Korea exclusively …

A captivating video was shot in a multi-story parking lot, showcasing a beautiful mix of vintage and modern. It features a stunning M3 DTM E30 tribute car, flanked by an M3 Touring and an M4 CSL, all bearing Swiss registration plates. These two modern BMWs sport the anniversary roundel, introduced …

Having explored BMW Group Japan’s contributions to the Auto Salon, let’s shift our focus to the array of BMWs exhibited at Makuhari Messe. Interestingly, BMWs played a notable role in this year’s event, marking a departure from the past when Porsches typically enjoyed a stronger presence. A standout model from …

The latest iteration of the iconic BMW M4, known as the Life Cycle Impulse (LCI), has swiftly made its way to the United Kingdom, captivating enthusiasts with its high-performance features and stunning design. The Competition model, caught in real images, flaunts a striking Speed Yellow exterior, complemented by Shadowline headlights …