BMW i

Having explored BMW Group Japan’s contributions to the Auto Salon, let’s shift our focus to the array of BMWs exhibited at Makuhari Messe. Interestingly, BMWs played a notable role in this year’s event, marking a departure from the past when Porsches typically enjoyed a stronger presence. A standout model from …

BMW is making a return – and by return, I mean back at the Tokyo Auto Salon. While I’ve attended TAS over the years and witnessed BMW’s official presence come and go, their big comeback last year showcased an exaggerated kidney grille as the centrepiece of their booth. However, since …

BMW’s Steyr facility marks a significant step into the future of electric mobility with new production halls dedicated to the upcoming Neue Klasse e-drives. Construction initiated in September 2022, culminating in a topping-out ceremony a year later, unveiling 60,000 square meters of production space within a massive 105 by 150-meter …

Porsche’s electric Macan, announced in 2019, is here to challenge Tesla’s Model Y dominance. BMW’s aging iX3 faces a tough opponent, set for an upgrade in 2025 on the Neue Klasse platform. The Macan EV, riding on the Premium Platform Electric (PPE), co-developed with Audi, stands out as a dedicated …

The i4 isn’t designed for track performance but is an electrified 4 Series Gran Coupe. Even with its single motor, it weighs 2,050 kg (4,519 pounds), limiting its laps at the Nürburgring before recharging. In a recent video at the Green Hell, BMW’s electric sedan, technically a hatchback/liftback, dropped from …