BMW i

BMW’s new electric vehicle sub-brands, the BMW i3 and BMW i8.

BMW iX3 Debuts Panoramic iDrive with Haptic Steering

The familiar iDrive knob that once defined BMW’s cabin technology is gone. In its place, the new BMW iX3 introduces Panoramic iDrive, a pillar-to-pillar display and haptic steering controls that represent a complete rethink of how drivers interact with their cars. Photo from TheDrive The system uses a 43-inch projected …

Read More »

BMW iX3 Leads the Charge into a Bold Electric Future

The BMW iX3 is stepping onto the road as more than just another electric SUV. It marks the beginning of the Neue Klasse generation, setting a new standard in design, performance, and digital capability. From its sharp exterior lines to its state-of-the-art electronics, the iX3 shows how BMW is reshaping …

Read More »

The all new BMW iX3. Diving into the beginning of a new era.

Now that the metaphorical dust has somewhat settled, it’s time to take a closer look at the all-new iX3, the first of BMW’s Neue Klasse series of cars. Yes, the first, because Neue Klasse is no longer just one or two models in BMW’s portfolio. Instead, Neue Klasse represents the …

Read More »

The all new BMW iX3. The first of Neue Klasse reborn.

The first? Yes. Contrary to what many (myself included) had assumed, Neue Klasse isn’t just one or two cars, at least, not anymore, nor is it merely the all-new platform underpinning BMW’s next wave of EVs. Neue Klasse is now bigger than that, it’s the name for BMW’s entire next-generation …

Read More »