Compact BMW aimed at younger car buyers

From The Jakarta Post,

Carmaker PT BMW Indonesia
launched on Thursday its BMW 1 Series hatchback, opening a new market
in the premium compact car segment.

While most BMWs are classic sedans, the company said that the latest
model was aimed at setting a new benchmark in its class and was
expected to be popular among a younger group of customers.

"We realize that to strengthen our position in the premium segment, we
can't rely on our loyal customers," said PT BMW Indonesia president
director Josef Honsel. "Instead, we have to look for a new target

Read the entire article here.

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