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BMW is returning to the Concorso d’Eleganza Villa d’Este with plans to debut two special automobiles alongside a new motorcycle. As it marks two decades of sponsorship for this prestigious event in Italy, the brand is expected to draw on its heritage of pairing cutting-edge design with breathtaking performance. Past showcases have included head-turning concepts like the Touring Coupe, capturing the spirit of stylish motoring. This year’s reveal promises a similar wow factor, promising flair for fans of high-end automotive art.
Enthusiasts can expect one car from BMW’s M division, likely a sharp performance model rooted in the brand’s legendary motorsport history. Rumour suggests it might be a track-inspired, more potent M2, delivering lighter weight and higher horsepower than the current version. At the same time, it aims to stay true to the agile and playful nature that sets BMW’s smaller performance cars apart. Whether these rumours hold true or not, the unveiling will excite those who love pure driving engagement.
The second mystery machine is billed as an elegantly sporting one-off to thrill two lucky occupants. As a successor to some of BMW’s recent bespoke experiments, it could be another roadster-like concept or a reinterpretation of the coupe formula. BMW’s design teams often push boundaries at Villa d’Este, so insiders anticipate forward-thinking lines and bold styling cues. Expect a show car meant to exemplify the harmony of tradition and modern technology that the brand champions.
The stage is set for May 23, when BMW will pull back the covers on all three world premieres. Visitors can enjoy classic BMW highlights, including historic 328s, celebratory displays marking the microcar era, and references to the brand’s storied motorsport lineage. With the unveiling of these high-profile concepts and a fresh M creation, BMW is once again proving that timeless elegance and dynamic innovation remain hallmarks of its DNA.
