BMW 2nd carmaker in 2014 BrandZ Top 100 Most Valuable Global Brands

BMW is the second ranked carmarker in the 2014 BrandZ Top 100 Most Valuable Global Brands. This is an important ranking produced by Millward Brown that gives brands bragging rights annually and proves that their branding efforts are paying off.

IT industries are heading the list accross all industry rankings but in the automotive ranking alone, BMW is most valuable next to Toyota. Toyota’s brand value is $29.598 billion, while BMW has a brand value of $25.73 billion and places 32 overall. Mercedes-Benz, Honda, Ford, and Nissan also makes it to the list.

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