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Mutabor, a Hamburg based design agency, announces that they will be ending their 7-year partnership with Audi and will be joining the BMW marketing creative team instead. More specifically, Mutabor will be working on the launch of the upcoming new sub-brand of BMW. These are the vehicles under Project i — known to be the mobility of the future. The Megacity vehicle is expected to be the first one to launch from this program in 2013.
Mutabor’s designs have been well appreciated when they were still with Audi. However, the advertising task with BMW will remain challenging for them. This is the first time that they will be working with electric vehicles and sub-brand that will attract a totally new demographic that BMW is yet to discover.
Mutabor will be replacing BMW’s worldwide ad agency GSD&M IdeaCity.
