More BMW M Division-specific dealerships to open soon

Carscoops reports that BMW M plans to revive and promote the M brand’s prestige and exclusivity by opening more M-specific dealerships. The goal is to create more of an exclusive experience for M customers. Singapore’s very own M specific dealership is Performance Munich Autos. It’s sole intention is to sell and service BMW M and M Performance vehicles.

“The new showroom reflects the dynamic character of the BMW M brand and fulfills the wish of many customers for an exclusive retail experience,” said Paul de Courtois, Managing Director of BMW Group Asia.

Create a unique BMW M dealership should make customers happier, as it will give them a more unique experience than every other BMW customer. The idea that only BMW M cars are sold and serviced there make it feel more exclusive, even if M Division cars are not actually very exclusive, considering you can buy one from any of the seemingly millions of standard BMW dealers.

BWM wants to start creating more of these M-dedicated dealerships, as it will help increase brand prestige while also making some its most profitable customers happier and it makes the brand cooler!