BMW M7 Render Turns The 7-Series Into A True M Saloon Design

The BMW M7 takes centre stage here, a super saloon rendered by Kelsonik with the kind of purpose that fans have long craved. This digital take pares back the standard car’s divisive cues and leans into classic M intent: the kidney grilles are tighter and blacked out, the split lamps are replaced by a single, cleaner lighting signature, and a reworked bumper adds broader intakes and a crisper lower grille. The result looks lower, wider and far more planted, as if the chassis is already loaded up for a fast fourth-gear sweep.

Down the flanks, familiar M touches do the heavy lifting without shouting. Signature wheels fill the arches, window surrounds go dark to slim the glasshouse, and the stance reads purposeful rather than ostentatious. At the rear, M3-style tail-lamps, a discreet lip spoiler, and a more muscular bumper and diffuser package tie the proportions together. It’s recognisably 7-Series, but with the surfacing tightened and the volume turned to “M5 with longer legs”.

An M7 remains the great unanswered question in BMW’s range, and Kelsonik’s vision underlines what a credible rival it could be to the usual AMG fare. The render imagines the details enthusiasts want—airflow management that looks functional, a front end that breathes without bluster, and bodywork that sells the car’s rear-drive bias before it turns a wheel.

Reality may not play ball. BMW is busy evolving the 7-Series with Neue Klasse design cues, and recent development cars suggest the production lighting layout will keep to the split format. Even so, this imagined M7 shows how a few well-judged changes could give the flagship saloon proper M menace without losing its limousine brief.

For good measure, Kelsonik applies the same formula to an X7, tidying the face with unified headlamps, reprofiled kidneys and a calmer bumper. It’s a neat exercise, but the four-door steals the limelight: this BMW M7 concept looks like a super saloon that could do the motorway slog, demolish a B-road and still glide up to a hotel portico with composure.