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MINI is a 60-year-old British car brand known for its iconic design and style. MINI Design head Oliver Heilmer commented on the brand’s future design language and upcoming products. Check-out below!
Heilmer sees the future of MINI design as balancing modern technology with classic design elements. In addition, he emphasized the importance of keeping the brand’s heritage intact while also incorporating innovative and futuristic elements into their cars. Additionally, Heilmer noted MINI’s plan to broaden their electric vehicle offerings with environmentally-friendly design.
One of the key elements that Heilmer mentioned was the importance of creating cars that are both functional and beautiful. Heilmer emphasized MINI’s focus on creating practical yet visually appealing and fun-to-drive cars for everyday use. Heilmer highlighted MINI’s interest in customizable cars, allowing customers to personalize vehicles to their own style.
Heilmer envisions MINI design that blends the brand’s history with modern technology and innovation. With practical and stylish cars, MINI is set to lead the automotive industry for years to come.
