MINI Plant Oxford – A century of car-making.

MINI_OXFORD_1MINI Plant Oxford celebrates 100 years of production – Its first car, a Bullnose Morris Oxford, was produced on 28 March 1913 just metres from today’s facility – Total car production to date stands at 11,655,000 and counting – Over 2,250,000 MINIs built so far, plus 602,187 classic Minis manufactured at Plant Oxford – Plant Oxford is the oldest mass-production car plant in the UK and the third oldest in the world, seeing continuous production since 1913 – 13 car brands have been produced at Plant Oxford in 100 years.

Oxford. MINI Plant Oxford celebrates 100 years of car-making this March, against a background of rising production, increased investment and continuing expansion. Today, Plant Oxford employs 3700 associates who manufacture up to 900 MINIs every day, and has contributed over 2.25 million MINIs to the tally of over 11.65 million cars that the factory has produced since 1913.

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The first car built at the factory, a Bullnose Morris Oxford, emerged on 28 March 1913 and has been followed by cars from a wide range of famous British brands – and one Japanese – including MG, Wolseley, Riley, Austin, Austin Healey, Mini, Vanden Plas, Princess, Triumph, Rover, Sterling and Honda, besides founding marque Morris and MINI. The Pressed Steel Company subsidiary occupying the same Cowley complex also built bodyshells for Rolls-Royce, Bentley, Jaguar, MG, Standard-Triumph, Ford and Hillman, as well as tooling dies for Alfa Romeo. The plant has a long and impressive history of shipping cars abroad that has resulted in more than1.7 million MINIs going to overseas customers.

The plant has produced an array of famous cars, including the Bullnose Morris, the Morris Minor, the Mini, India’s Hindustan Ambassador and today’s MINI. It also produced Hondas for a short period in the ‘80s, as well as some slightly notorious models including the early Riley Pathfinder, the much-derided Morris Marina, the startling ’70s wedge that was the Princess and in the Austin Maestro one of the world’s earliest ‘talking’ cars.

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There have been eight custodians of Plant Oxford over the past 100 years, beginning with founder William Morris who owned the factory both directly and through Morris Motors until 1952, when Morris merged with arch-rival Austin to form the British Motor Corporation. Morris himself, by this time known as Lord Nuffield, was chairman for six months before retiring. During the early ‘60s the plant had as many as 28,000 employees producing an extraordinary variety of models.

In 1967 BMC became British Motor Holdings after merging with Jaguar, and the following year that group was merged with the Leyland truck company (which also included Triumph and Rover) to form the British Leyland Motor Corporation. Nationalisation followed in 1974, the group undergoing several renamings until it became the Rover Group in 1986. Boss Graham Day was charged with privatising the company for the Thatcher government, which was completed in 1988 with the sale to British Aerospace. They in turn would sell the Group, which included Land Rover, to BMW in 1994.

BMW Group invested heavily in Rover, deciding early on that a replacement for the Mini would be a priority. But considerable headwinds, and an unfavourable exchange rate lead to BMW selling Rover to the Phoenix Consortium in 2000 and Land Rover to Ford in 2000. The MINI brand was retained together with Plant Oxford, as Cowley had been renamed, along with the associated Swindon pressings factory and the new Hams Hall engine plant in Birmingham that was preparing for production.

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Today, Plant Oxford is flourishing with the manufacture of the MINI hatchback, Convertible, Clubman, Clubvan, Roadster and Coupé. It is currently undergoing a major investment that includes the installation of a 1000 new robots for both a new body shop and the existing facility. This represents the lion’s share of a £750m investment programme, announced in the last year, which also sees the significant upgrading and installation of new facilities at the company’s Hams Hall engine plant and the Swindon body pressings factory.

The Oxford plant has generated considerable wealth for the nation, as well as for many other countries around the world during its 100 years, providing direct employment for hundreds of thousands of employees and tens of thousands more through indirect jobs. The plant has a long history of export success, Morris products accounting for nearly 30 percent of the nation’s total exports by the mid 1930s. In 1950, the plant produced its 100,000th overseas model – a Morris Minor – and by 1962 BMC was shipping 320,000 examples of its annual production of 850,000 vehicles to over 170 countries, Oxford contributing a major part of that total. BMC was the UK’s biggest exporter in the early ‘60s, just as Morris had been in the ‘30s.

Plant Oxford has contributed to the industrial activities of a surprising number of far-flung countries too, by producing tens of thousands of cars for export in CKD (Completely Knocked Down) form for assembly in overseas factories. Countries that have built cars from kits include Argentina, Australia, Belgium, Cuba, East Africa, Ghana, Holland, Hong Kong, India, Indonesia, Iran, Ireland, Italy, New Zealand, Malaya, Mexico, Nigeria, Spain, Sri Lanka, Tanzania, Trinidad, Turkey, Uganda, Uruguay and many others. By 1967 CKD cars formed 40 percent of BMC’s exports, the kits assembled in 21 plants around the world. Morris Oxfords, Minors, MGAs, Minis, Morris 1100s and commercial vehicles were among the many models built in these distant factories. Plant Oxford’s export record is equally impressive today, no less than 1.7 million MINIs having been exported to over 100 countries since 2001.

Today, Plant Oxford forms the central element of BMW Group’s UK production network, which includes the Hams Hall engine factory in Birmingham and the Swindon pressings plant, formerly a part of Pressed Steel. The network faces a bright future as the next generation MINI family enters production over the coming years amid a trend of rising sales and exports.

Source: BMW Asia

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