Mini

The criticism of purists fans on the BMW’s only SUV started since the launch of the modern MINI Countryman. The Countryman, now in its second generation, is the heaviest and biggest. It is the least dynamically thrilling MINI ever made from all MINI that BMW produced. With the John Cooper …

I vividly remember the first time I last drove one of these, because the last time I went behind the wheel of Mini’s John Cooper Works hatchback, I knew in an instant I’d fallen in love. I loved how it looked, I loved how it drove and (unlike other journos) …

Recently, it seems like MINI is trying to do some shift in their image. Their aggressive investment in a more active lifestyle image is so noticeable, convincing you that the winged emblem doesn’t only fit on little cars. And honestly, it’s pretty fascinating to see. All of MINI’s vehicles do …

Through plenty of personal observation, I have formed a hypothesis. One which postulates that a significant percentage of Mini owners sit within a unique demographic of drivers. The ones when faced with a sea of mundane automobiles have chosen to walk by a different set of rules. The ones who …

Like all lovingly crafted dishes, the secret to putting a smile on your customers’ faces lies not just in what’s added into the mix but also in the ability to select how much exactly to put in. The same can be said of cars. Big power, a finely tuned and …