Mini

The rumors of a BMW Project i program called the MINI-i has started over a year ago when a webcam photo of the next generation Mini city vehicles leaked on the internet. Autoexpress now revives these rumors as they publish a story about the MINI-i in a John Cooper Works …

Mini releases a video capturing the very first Countryman unit rolling off the production line. This first production unit was made in Graz, Austria on August 2nd, 2010 and will be delivered to a Mini client. The Mini Countryman is the first Mini vehicle to have a longer wheelbase, four …

July 2010 marks one year of gathering field experience with the MINI E in Germany. There were 15 electric MINI vehicles tested for usability in Munich alone. They were given to local Munich residents who had their own parking space and were willing to pay US$517 a month for the …

September 18, 2010 will mark the market release of the Mini Countryman. As the date gets closer, Mini is working harder with their ads. Here are the print ads that Mini has created for their very first four door vehicle:

Other than producing small cars, Mini is also known in creating powerful marketing campaigns. And for the very first mini to have four doors and a longer wheelbase, Mini creates a special line of funny and unbelievably realistic commercials to entice their customers. This unique set of commercials present the …