Mini

Other than producing small cars, Mini is also known in creating powerful marketing campaigns. And for the very first mini to have four doors and a longer wheelbase, Mini creates a special line of funny and unbelievably realistic commercials to entice their customers. This unique set of commercials present the …

Here’s an interesting review of the 2011 MINI Countryman by Autoblog. Mini boasts that the Countryman offers and entirely new dimension. This crossover is said to combine the classic Mini concept and the modern Sports Activity Vehicle idea into the perfect crossover. The 2011 Mini Countryman is the very first …

Press Release, 12.08.2010 Munich. Union Jack, badges and pins coined the image of numerous subcultures. Whether rocker, mod or punk, they all created an individual look for their outfits. MINI has always been more than a car. The brand represents the attitude and expression of a certain “Britishness” – a …

Press Release, 11.08.2010 Munich. MINI has been active in the field of community marketing and social media marketing since 2007. Its brand community website, MINIspace.com, has already won several awards and is now nominated for the German Design Award. The community’s 80,000-plus members come from more than 200 countries. The …

BMW has reclaimed the top spot in the premium SUV segment with the release of the new BMW X1. Designed to attract young buyers, this smallest crossover in the BMW four-model fleet is secure, eco-friendly, comes in an optional all-wheel drive, and offers superb performance. On top of that, it …