BMW has unveiled a breathtaking new brand campaign that spotlight its top-tier luxury vehicles, including the BMW 7 Series, BMW 8 Series, BMW X7, and BMW XM. This multi-channel campaign is designed to captivate an international audience, emphasizing these models’ unparalleled design, advanced technology, and sheer driving pleasure. Photo from …
Read More »2024 BMW XM Review: Power Meets Excess
The 2024 BMW XM, reviewed by MotorTrend, is nothing short of a spectacle. It’s a massive, powerful SUV that defies expectations with its size and performance. The PVOTY judges found it hilarious and perplexing as they navigated its 6,000-plus pounds around Chukwalla’s tight, twisty circuit. Photo from MotorTrend A polarizing …
Read More »Sleek BMW XM Gets an Alcantara Makeover
Dubbed “Sky is the Limit,” this project pushes the boundaries of automotive customization. The BMW XM, reimagined by Alcantara, now boasts this luxurious material inside and out. Forget regular car washes for this beauty! Photo from Motor1 UK The collaboration between BMW Italia and Alcantara unveiled in Milan’s fashion capital, …
Read More »BMW Shines at Concorso d’Eleganza Villa d’Este 2024
The Concorso d’Eleganza Villa d’Este, held from May 24th to 26th on Lake Como’s shores, showcased unmatched automotive elegance and history. This event, organized by BMW Group Classic and Villa d’Este Hotel, continues a tradition that began in 1929, highlighting the pinnacle of automotive artistry. Photo from The Rake The …
Read More »BMW’s Velvet-Covered XM Returns with Unique Flair
BMW once again pushes the boundaries of automotive design with its new, eye-catching XM. In a bold collaboration, BMW teamed up with supermodel Naomi Campbell to create a striking, velvet-covered version of this performance SUV. Campbell’s favourite colour, purple, dominates this unique vehicle. BMW’s chief designer, Domagoj Dukec, showcased it …
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