Press Release: In the biggest story of accomplishment at Saturday’s American Le Mans Series Northeast Grand Prix at Lime Rock Park, the BMW Rahal Letterman Racing Team M3 GTs scored 2nd and 3rd place finishes in a triumph of race strategy at BMW’s home track. Recovering from an unfortunate qualifying …
Read More »Video – Chris Bangle discusses how BMW GINA Concept meets “PiNk!”
Former BMW Director of Design Chris Bangle, gives an interesting, philosophical, lighthearted and insightful presentation at the BMW Welt in Munich. Here, Bangle shares his passions in design and how he faced the challenges and difficulties as a car designer. The presentation focuses on how the BMW GINA concept inspired …
Read More »2012 BMW 6 Series Rendering
The 2012 BMW 6 Series will be unveiled at the Paris Motor Show. After the X3 has been refreshed, the 6 Series is now the oldest model in the BMW fleet whose current design has not yet been refreshed. Thus, we are excited to know what the 2012 BMW 6 …
Read More »Lexus joins advertising war with BMW, Audi and Mercedes
Lexus, a Japanese luxury automaker, just joined the advertising war by directly using BMW, Audi and Mercedes logos and slogans on their ad campaign. Lexus carries this strong statement: “There’s NO JOY, NO PROGRESS, NO ELEGANCE, in paying extra for what should come standard. The Lexus Range. Where optional is …
Read More »Video – 2011 BMW X3 Exterior explained by BMW’s Head of Exterior Design
BMW has just released an official video explaining the exterior design of the 2011 BMW X3. BMW’s Head of Exterior Design Anders Warming, one of the most passionate designers at BMW, outlines the exterior characteristics and emphasizes the design cues of the 2011 BMW X3 in this video below: [youtube]http://www.youtube.com/watch?v=d5dwt1g7ZxM&feature=player_embedded[/youtube]
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