According to Clear Asia, a Hong Kong-based brand consultancy, BMW now ranks first among the 100 desired brands in China. The BMW brand easily beat Rolex and Apple, even Mercedes-Benz (8th) and Audi (12th). The survey was administered to 2,500 consumers in China. Oliver Cartwright, Clear Asia’s regional managing director …
Read More »BMW is considering first assembly plant in Latin America
BMW is considering to build a plant in Brazil. If this pushes through, this will be BMW’s first ever assembly plant in Latin America and would diversify BMW’s geographic footprint. The region’s economic importance has significantly grown in recent years. Living standards are rising quickly as Brazil prepares to host …
Read More »BMW Group receives three 2011 red dot awards for outstanding design quality
BMW Group receives three 2011 red dot awards for outstanding design quality. Winning threesome: BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3. 15.03.2011 Press Release Munich. The red dot awards have once again recognised the high standards of BMW Group Design in 2011. This year BMW sees …
Read More »BMW evacuate 50 German expatriates from Japan as nuclear crisis continues
BMW allows employees to leave Japan as the government battles to cool nuclear reactors damaged by last week’s record earthquake. This is Japan’s worst disaster since World War II. Many other European automakers like Volkswagen are doing the same. Prime Minister Naoto Kan assured the foreign companies in Japan that …
Read More »BMW New Energy Vehicle will debut in Shanghai revealed in BMW Annual Report and more
BMW CEO Norbert Reithofer announced at their annual press conference that there will be a “New Energy Vehicle” (NEV) introduced at the Shanghai Motor Show. This vehicle will be using the 5 Series long wheelbase and a plug-in hybrid technology. It will also be manufactured in BMW’s China plant. The …
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