BMW is gearing up for an electrifying comeback at the Super Bowl on February 11, 2024, with a gripping 60-second showcase. The spotlight shines on the BMW i5 M60, their pioneering electric sedan. The ad, intriguingly titled “Talkin’ Like Walken,” features an ensemble of stars. Hollywood legend Christopher Walken, the …
Read More »BMW X7 xDrive40d & Poldo Dog Couture Elevates Luxury Travel
To introduce a standout and unique BMW X7 variant, BMW Italia partnered with Poldo Dog Couture, a top-tier luxury dog wear brand. This collaboration creates a unique meeting point between bespoke pet apparel and Italian automotive artistry. Poldo Dog Couture and BMW Italia have developed a tailored travel solution for …
Read More »[VIDEO] BMW M2 Heavy or Fit for the Track
Autotrader UK’s Rory Reid is back, this time taking the BMW M2 G87 for a thrilling spin on the racetrack. With the reveal of this new sportscar just weeks ago, the spotlight turns to a key question. Does the BMW M2’s weight dampen the fun? Interestingly, the BMW M2’s weight …
Read More »Tokyo Auto Salon 2024 – The other BMWs of TAS
Having explored BMW Group Japan’s contributions to the Auto Salon, let’s shift our focus to the array of BMWs exhibited at Makuhari Messe. Interestingly, BMWs played a notable role in this year’s event, marking a departure from the past when Porsches typically enjoyed a stronger presence. A standout model from …
Read More »Tokyo Auto Salon 2024 – The return(ish) of BMW
BMW is making a return – and by return, I mean back at the Tokyo Auto Salon. While I’ve attended TAS over the years and witnessed BMW’s official presence come and go, their big comeback last year showcased an exaggerated kidney grille as the centrepiece of their booth. However, since …
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