BMW Neue Klasse iX3

Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …

Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …

Now that most of the imaginary dust has pretty much settled from the whirlwind of a trip to Munich for the launch of the Neue Klasse, and the subsequent rush of catching up on work once back in Singapore, I’ve finally managed to sit myself down to properly catch up …

“The difference is that at BMW, when we say we’re going to do something, we mean it.” While our gracious host in Debrecen delivered the message with lighthearted charm, its meaning was unmistakable, just like the sun glinting off Plant Debrecen’s 50 hectares of photovoltaic solar panels. BMW’s commitment to …

BMW insists its large kidney grilles are here to stay, even as the new iX3 electric SUV debuts with a more restrained face. The company says customer demand still favours the oversized look on certain models, though others will adopt cleaner lines to broaden their appeal. Photo from Drive AU …