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MINI is known for their creative marketing style. To promote MINI’s first scooter, a new online advertising campaign has been created. In this video, the MINI E Scooter Concept is placed in an urban setting complete with fun images and scenarios where all its qualities are highlighted.
The MINI Scooter E Concept unveiled at the 2010 Paris Motor Show is a two-wheel electric scooter. It is powered by an electric motor behind the rear wheel, and its driving autonomy is around 62 miles — just enough for urban driving needs. Top speed is 31 mph. It makes for an ideal transportation that is perfectly ecologic.
