Isetta, a microcar designed by Italians in the 1950s, eventually became one of the most popular BMW cars. Its dimensions and unique look helped it become a great success.
A designer named Justin Hyunjung Cho had an idea and put it to paper – to design the “new Isetta” that would be the perfect futuristic city car, small, compact, and electric.
The sketches you can see below show that the basic principles of the original Isetta were kept but the car was made more modern and fit for today’s crowded cities.
Don’t miss the awesome picture gallery above.