BMW Considering a Branding Consultancy Division

With so many innovations and technologies plus legislations and regulations, the competition in the auto industry is getting tougher. To help them maintain their position in the premium automotive segment, BMW is actually considering having a branding consultancy division.

In a speaking engagement at a recent symposium in Amsterdam, BMW head of future retail and premium retail experience, Michele Fuhs said the company is looking into launching a branding consultancy division.

According to Fuhs, they think this would benefit the company. Other companies like Lufthansa or Bosch also did the same same thing and went on to achieve great things.

No information was released about when this division will be launched.