Performance Motors celebrates Sime Darby’s 106th birthday with Dawn Food Donation Drive 2016, a CSR initiative

Singapore – Performance Motors Limited (PML), a member of Sime Darby Group, together with Sime Darby’s other motor units in Singapore (Vantage Automotive Limited, Performance Premium Selection Limited and Sime Darby Services), jointly participated in a Dawn Food Donation Drive on 2 December 2016 at 1000 hours.

254 public spirited employees contributed (translating to 63 hours of community service) to this Corporate Social Responsibility (CSR) initiative. Garnering a sum of close to S$19,200 worth of consumable items that would help 1,500 less fortunate people from five local beneficiaries including Bright Hill Evergreen Home, Lee Ah Mooi Age Home, Bright Vision Hospital, Ju Eng Home for Senior Citizens and Sunshine Welfare Action Mission.

Dawn Food Donation Drive 2016, stemmed from a ‘Dawn Jam’ event initiated by Sime Darby Group, is a worldwide effort in engaging employees in Sime Darby’s operations to commemorate its 106th birthday since its inauguration in 1910. It was coordinated in a 24-hour cycle at 0900hours (Malaysian time) by kick-starting with West of Malaysia (in Thailand and Vietnam), Kuala Lumpur and other participating countries include the UK, Liberia, New Zealand, New Caledonia and the Solomon Islands.

“Performance Motors was privileged to be a part of this meaningful Sime Darby’s worldwide CSR initiative. We hope that all the food items collected through this Dawn Food Donation Drive 2016 would add value to the daily lives of the elderly and the less fortunate. Special thanks to all staff who had come forth to participate in this worthy cause.” said Mr. Horst Herdtle, Managing Director of Performance Motors Ltd.