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The new BMW iX3 has made its first public appearance in the United Kingdom at the BMW PGA Championship, bringing the spotlight firmly onto the all-electric Sports Activity Vehicle. Fresh from its world premiere in Munich, the iX3 takes centre stage at Wentworth, where one fortunate player could drive away in the very first example awarded on British soil. A flawless strike on the 14th hole will earn the golfer not only applause but also the keys to the new iX3 50 xDrive.
BMW’s Neue Klasse philosophy signals a fresh chapter for the brand, and the iX3 embodies this transformation. Its sixth-generation eDrive system, complete with advanced 800-volt architecture, raises the benchmark for range, charging speed, and efficiency. The new battery design enhances energy density, enabling greater distance on a single charge, while rapid charging technology ensures that long journeys no longer demand long stops.
On the road, the iX3 balances precision and control with the unmistakable BMW character. The “Heart of Joy” system integrates drivetrain and chassis management, delivering confidence-inspiring handling without compromising comfort. Inside, the Panoramic iDrive reimagines driver interaction, blending digital innovation with tactile controls to ensure focus remains firmly on the road ahead.
Spectators at Wentworth are able to experience the iX3 up close in the Championship Village, where it stands as a symbol of BMW’s vision for electric mobility. Should a player land that dream shot on the par-3 14th, it will mark a historic moment in the tournament, continuing a long tradition of memorable prizes that BMW has brought to the event.
The presence of the iX3 at Wentworth is more than a display of automotive progress. It is a clear statement of intent—BMW’s commitment to a future where sustainability, innovation, and driving pleasure merge seamlessly into one package.
