Mini

MINI ALL4 Racing is doing really well after two stages of the 2016 Sealine Cross Country Rally in Qatar. Three MINI cars made it to the top five so far. This is the third round of the 2016 FIA Cross Country World Cup; an amazing long distance rally in the …

The MINI brand is known for making the most use of small spaces. At the Salone del Mobile 2016, MINI is showing how this can be done in the “MINI LIVING” installation that they are presenting. The installation in Milan offers a great idea that can serve as a sustainable solution …

When a company becomes famous because one of its products, it can be a double-edged sword. MINI is facing that problem these days, as they are making an effort to improve the brand awareness around the world. As David Duncan, the VP of MINI in the Americas said at the recent …

GOVT Singapore is now MINI’s creative agency. They have been awarded the rights to manage MINI’s advertising and digital communication needs as the contract with Kinetic has ended. Being selected by MINI is not easy. MINI Asia subjected multiple agencies to a rigorous and multi-stage pitch process. All participating agencies …

The MINI ALL4 Racing cars are off to a great start at the 2016 FIA Cross Country World Cup in Abu Dhabi. Two MINI ALL4’s are at the overall ranking podium: Yazeed Al Rajhi (KSA) and co-driver Timo Gottschalk (GER) in second place, while and Mikko Hirvonen (FIN) and Michel …