MINI and The Woolmark Company kick off the new year by announcing their partnership for 2018. The two brands can both claim expertise in the areas of design and innovation, and their collaboration is intended to promote the work of young designers. The early fruits of the partnership – a …
Read More »[Video] One Take: Modified John Cooper Works MINI GP
The MINI GP is a lighter, faster and sharper variant of the standard MINI John Cooper Works. The last variant was made back in 2013, on the R56 chassis, prior to the current UKL-architecture MINIs. Powering the JCW MINI GP was a 1.6 liter turbocharged four-cylinder engine that made 211 …
Read More »MINI at Singapore Motorshow 2018. A line-up to turn heads and thrill senses
Eurokars Habitat will showcase the latest range of MINI cars at the Singapore Motorshow 2018 from 11 to 14 January 2018 at the Suntec Singapore Convention Centre (Level 4, MINI Booth). Ms. Cheryl Chiok, Managing Director of Eurokars Habitat said, “We are excited to participate in the Singapore Motorshow for …
Read More »Strong partners for the winter: BMW and MINI Driving Experience Partnership
The winter training courses provided by the strong partnership of BMW and MINI Driving Experience have always been closely associated with Austria. 27 years ago, a handshake between Josef Bücherl, one of the developers of BMW driver training courses, and Hans Falkner, head of the 5-star hotel “DAS CENTRAL – …
Read More »Best Global Brands: MINI reaches brand value of five billion dollars
More than any other vehicle brand, MINI is a statement of personal style and inspires customers all over the world. Constantly reinventing the brand through attractive products, innovation, authenticity and distinctive brand communications is part of the MINI DNA. This enthusiasm for the brand is also reflected in the latest …
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