Mini

MINI is pretty aggressive in expanding their line-up in the past years. And with its approval for production most likely achieved soon, the latest addition could be the Beachcomber concept. As of the moment, details are still very limited. But Dr. Wolfgang Armbrecht, MINI’s Global Brand Manager,  has confirmed that …

The German Automotive Club ADAC, provider of road assistance all over the world, has awarded MINI and BMW for reliability. With the assistance that they provide all over  the globe, ADAC is in a pretty good position to tell which cars are really reliable. ADAC’s study of reliability was done …

BMW is known for excellent engineering while MINI is the best when it comes to automotive marketing. Their marketing strategies are indeed contagious and interesting all the time. They keep it fresh and entertaining – which proves to be helpful in brand recognition and increasing their sales. The their latest MINI video commercial is shown …

Press Release: With the addition of the MINI Countryman as the fourth variant in its model family, MINI is taking the inimitable MINI feeling into a new dimension. The MINI Countryman crossover bridges the gap between the classic MINI concept and a contemporary Sports Activity Vehicle. Its broader range of …

BMW accelerates a shift to battery-powered cars for their fleet. Various reports have already been released about the intention of BMW to make lightweight cars with more carbon parts. They have also made steps to lower their costs and spending to recover from last year’s economic difficulty. All of these …