IAA Mobility 2025

Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …

Now that most of the imaginary dust has pretty much settled from the whirlwind of a trip to Munich for the launch of the Neue Klasse, and the subsequent rush of catching up on work once back in Singapore, I’ve finally managed to sit myself down to properly catch up …

It’s finally here, well, almost, after years of teasing with a series of Neue Klasse Concepts, the first-ever production car to ride on this all-new electric platform will finally be unveiled. Much has been said about BMW’s decision to revive the name “Neue Klasse,” but for those not steeped in …