BMW Technology

It only fits that modern performance cars wear the same high-performing tires to support their power and agility. Therefore, BMW ensured that the new BMW M3 and M4 take the best tires they could wear. This video features the perfect Michelin tires for the ultimate BMW performance cars. Carmakers work …

In 2021, BMW is going to enter a new digital era. You can now purchase a BMW unit online. Initially, the feature will be available in key markets, followed by a bigger roll-out. Via a sharing screen, consumers would communicate with sales representatives online, customize their cars, and even get …

BMW’s Digital Key feature gets a step-up this year. It arrives as the new BMW Digital Key Plus. Launched even before the CES 2021, BMW’s new iteration of their key presents a configuration that is based on Ultra-Wideband (UWB) technology. According to Bavarian company, the all-electric BMW ix for iPhone …

Needless to say, 2020 gave a big hurdle to the whole racing industry. So carmakers have looked for ways to adapt and maximize their operations. For BMW, investing in Sim racing became the answer. And even when things seem to return to normal, BMW continues to expand its SIM formats. …

BMW iX becomes the most anticipated car to arrive in BMW dealerships this year. According to reports, the iX is supposed to be the next technology flagship of BMW, snatching the title from the 7 Series. Therefore, you can definitely expect a lot of things from this car. And despite …