BMW has unveiled a dynamic global campaign to spotlight its wide range of fully electric vehicles, including the BMW i4, i5, i7, iX1, iX2, iX3, and iX. This campaign blends the brand’s core values—performance, innovation, and luxury—with its bold move towards electric mobility, capturing the excitement of this shift while …
Read More »Schubert Motorsport Dominates DTM Sachsenring with BMW M4 GT3
Schubert Motorsport’s BMW M4 GT3s delivered a commanding performance at the DTM Sachsenring race weekend, showcasing their dominance in the series. Despite facing challenges in qualifying, the team’s drivers demonstrated exceptional race pace and tactical prowess, securing top-ten finishes in both races. Photo from BMW Group Press René Rast and …
Read More »BMW M Unveils New Hybrid BMW M5 MotoGP™ Safety Car
BMW M has introduced the latest addition to its fleet of MotoGP safety cars, the BMW M5 MotoGP™ Safety Car. This high-performance vehicle showcases the brand’s commitment to innovation and safety in motorsport. Photo from BMWGroup Press Powered by a cutting-edge hybrid system that combines a V8 engine with an …
Read More »The 2025 BMW Z4 M40i Manual Delivers a Thrilling Roadster Ride
The 2025 BMW Z4 M40i with a manual transmission offers a unique blend of power, precision, and old-school charm. Although the Z4 has had a mixed reception, this manual version changes the game, making it a standout in BMW’s current lineup. Its 3.0-liter turbocharged inline-six engine is a joy to …
Read More »BMW 540i xDrive: A Smooth Ride with Subtle Surprises
Getting to know a new car is exciting, but only after spending more time does the true character begin to show. In the case of the BMW 540i xDrive, the first impressions were filled with admiration for its silky inline-six engine. Producing a solid 375 horsepower, this powertrain moves the …
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