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Munich’s plan to integrate the Alpina marque—known for its discreetly enhanced BMW saloons—will take concrete shape in 2026, at which time BMW will assume full control and outline future direction for this 60-year-old nameplate. Until then, Alpina will continue to operate under its founding Bovensiepen family, having recently introduced the B8 GT as a symbolic farewell to the company’s independent phase.
Long appreciated for its elegantly modified BMW products, Alpina has historically focused on balance and refinement rather than track-focused aggression. Although BMW executives remain mum on whether Alpina’s hallmark approach will endure, they reaffirm the desire to protect and nurture the brand’s identity. Lead designer Adrian van Hooydonk acknowledges that while Alpina engineering and manufacturing collaborations have existed for years, next year’s transition will further align strategy and design.
Recent changes in BMW’s design hierarchy also highlight the brand’s intention to shape a distinct identity for Alpina. Polestar’s former design director, Maximilian Missoni, now steers Alpina’s styling efforts as part of a reorganised creative structure. This move hints at a more individualistic approach for future Alpina vehicles, distinguishing them visually from mainstream BMW offerings and the racier BMW M line.
Despite these developments, van Hooydonk assures that the overarching design language remains cohesive across the BMW Group, even as individual teams manage their respective brands’ distinct nuances. For BMW, this shift paves the way for a diversified portfolio, and for Alpina fans, it promises a new era of sophisticated, performance-oriented craftsmanship under the BMW umbrella.
